![]() ![]() Fujifilm is also banking on the success of its newer GFX system, which currently comprises the GFX 50S and the newer GFX 50R devices.Ĭonsidering Fujifilm’s historic ability to dramatically adapt to changing markets, it’s somewhat surprising that it is categorically ruling out ever making a full-frame mirrorless device. Canon has also recently entered the market with the ESO R.įujifilm is intent on sticking with its current formats, happy to leave the likes of Sony, Nikon, and Canon to duke it out with their full-frame alternatives.įujifilm has certainly made a success of its X-Series, which includes the X-Pro2, the X-E3, and the new X-T3, a camera that’s gaining high praise among reviewers for its excellent image quality, among other features. Having witnessed the growing popularity of Sony’s full-frame mirrorless cameras, and how the steadily improving format is now posing a serious threat to the DSLR market, Nikon finally got around to launching its first full-frame mirrorless devices in August as part of its new Z Series - the Z6 and the more advanced Z7. The executive said that if Fujifilm launched a full-frame device, its own cameras “would just start cannibalizing each other.” He told DPReview that the company was “happy to stay with two completely independent systems.” Nikon and Canon Iida, who was speaking at the recent Photokina trade show in Cologne, Germany, added: “We don’t see any point in Fujifilm entering that market, particularly since we have good APS-C and medium-format systems.” Because we don’t have that legacy - luckily or unluckily.” The executive responded in no uncertain terms, saying, “No, never. In the interview, Toshihisa Iida, general manager of Fujifilm’s optical device and electronic imaging products division, was asked if Fujifilm would enter the full-frame market “now that all of the legacy DSLR makers except Ricoh have full-frame mirrorless systems.” Nikon launches the Z9, a pro-grade camera without a mechanical shutterįujifilm’s no-frills Instax Mini 40 camera makes prints quick
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